After 10 years since its foundation, and as a form of celebration, Hikari decided to renew its image and rethink its positioning and communication strategy. That’s where I come in to help reinforce this intention.

With Hikari being involved in education, science, well-being, and active aging, the approach was to create a symbol that reflects dynamism, action, evolution, and ideas, much like their slogan says, “More than you think”.